TRACKS & TOPICS
 

APC 2010 Tracks and Topics

Track I: Revenue Generation Models

  1. Generating more revenue
    a) Professional Media Selling - Targeting Brand Marketers and Corporate Communications 
    b) Simplify Crossmedia and Capitalize Growth Opportunities
  2. Two views of evolving trends
    a) Measure your online activities: What and How?
    b) The clash of the media: "social" vs traditional   
  3. 10 ways to improve your bottom line by combining print, online and mobile
  4. How to really create digital engagement: Not merely extending your print title online  
  5. How to start a publishing venture in these E-Media times

Track II: Evolving Editorial Skills

  1. Essential Qualities and Skills of online editors  
  2. 10 ways to improve your written communications at once  
  3. From Backpacks to User Generated Content
    a) Backpack journalists in the modern newsroom
    b) How to generate and manage user generated content  
  4. Publishing to smart phones – ie iPhone, Android, Nokia and Blackberry  
  5. New editorial realities    
    a) How to choose and improve your content management system (CMS).
    b) Media and the mobile platform

Track III: Consumer Research and New Visual Communication Skills

  1. How relevant is design in the current situation
    a) What's hot and what's not in the emerging visual world
    b) Can design influence your magazine sales? (print and online worlds coming together)
  2. How to transition your design from print to digital
  3. Understanding your new multimedia audience: what’s the unique character of each segment       
  4. Effective Marketing Communication of Books
  5. Using research to generate more advertising  

Track IV: Marketing and Audience

  1. The ABC of Twitter, Facebook, YouTube and more: where is the commercial pay-off?
  2. Attracting visitors to your publication’s website without cannibalising your publication  
  3. Content Trends in Magazine and Book Publishing
    a) Bridging the Gap of Print and Online Content
    b) How will E-Readers affect digital magazine & book publishing? How to leverage this channel?
  4. How technology platforms are changing magazine and newsletter publishing. And what you can do to cash in  
  5. Multiple ways to monetize subscriber data  

Track V: Personal Skills for Publishing Professionals 

  1. Negotiating skills: win-win approach for sustainable transactions
  2. Presentation skills: Powerpoint is death! How not to bore your audience  
  3. Selling skills: the brand manager will understand you better than the media buyer
  4. Leadership: beyond mere management  
  5. Creating a new publishing mindset and why size doesn't matter anymore

 

For inquiries regarding the APC 2010 program, please contact:
Patricia Mencias
Program Coordinator
10 Garcia Villa Street, San Lorenzo Village
Makati City 1223, Metro Manila, Philippines
Email: patriciamencias@exedraevents.com
Tel: (632) 818 3289
Fax: (632) 819 3752