Location

Topic

Speakers

0800-0900

Registration

0900-1030

Opening Remarks

OPENING REMARKS
Welcome remarks, acknowledgement of sponsors and partners

• Cyril Pereira, Principal, Telesis Consulting Ltd. and Co-Chair, APC
• Guest of Honor

Plenary I

Saigon I and II

How Clients Make Marketing Communication Decisions in Multi-media Environment

• Moderator: Dr. Rochana Kosiyanon, Managing Director, TTIS, Co., Ltd. and Executive Director, The Magazine Association of Thailand
• John Goodman, President, OgilvyAction Asia Pacific and Director, Ogilvy and Mather ASEAN
• Vietnam Client

Plenary II

Saigon I and II

DM Management: How you can increase your readership in the International Marketplace!

• Moderator: Mr. R. Ramachandran, Executive Director, National Book Development Council of Singapore
• Mr. Kraig Prange, President, ACTON International Ltd

1030-1100

Networking Break

1100-1230

Special Interest Sessions A

Saigon I

A1. Generating more revenue
a) Professional Media Selling – Targeting Brand Marketers and Corporate Communications
b) Simplify Crossmedia and Capitalize Growth Opportunities

• Moderator: Mr. Martin Hahn, General Director, Events Vietnam
• Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd
• Mr. Hussein Khalil, CEO, OneVision Software

Swiss Post Room (Dalat I)

A2. Essential Qualities and Skills of online editors

• TBA

Saigon II

A3. Two views of evolving trends
a) Measure your online activities: What and How?
b) The clash of the media: "social" vs traditional   

• Moderator: Mr. Steve Garton, Executive Director Media, Synovate
• Mr. Andrew Duck, Executive Director, Quiqcorp Limited
• Mr. Prasanto Kumar Roy, President and Chief Editor - ICT group, CyberMedia

Synovate Room (Dalat II)

A4. Multiple ways to monetize your subscriber data

• Mr. Adrian Hoon, Vice President, Asia, Epsilon International

Saigon III

A5. Negotiating skills: win-win approach for sustainable transactions

• TBA

1230-1400

LUNCH

1400-1530

Special Interest Sessions B

Saigon I

B1. 10 ways to improve your bottom line by combining print, online and mobile

• Mr. Mark Beilby, Chairman and Co-Founder, Apollo Media

Swiss Post Room (Dalat I)

B2. From Backpacks to User Generated Content
a) Backpack journalists in the modern newsroom

b) How to generate and manage user generated content

• Moderator: Mr. Erkan Dogan, Head of Business Development Asia, Swiss Post International Asia
• Dr. Mark Pearson, Professor of Journalism, Bond University
• Mr. Collin Crowell, General Manager, Ringier Vietnam

Synovate Room (Dalat II)

B3. Understanding your new multimedia audience: what’s the unique character of each segment

• Mr. Steve Garton, Executive Director - Media, Synovate Limited

Saigon III

B4. Attracting visitors to your publication’s website without cannibalising your publication

• Mr. Mark Laudi, CEO, Hong Bao Media Pte. Ltd.

Saigon II

B5. Leadership: beyond mere management

• Dr. Rodolfo de los Reyes, Managing Director, RAdelosReyes Management Consultancy

1530-1600

Networking Break

1600-1730

Special Interest Sessions C

Synovate Room (Dalat II)

C1. Effective Marketing Communication of Books

• TBA

Swiss Post Room (Dalat I)

C2. 10 ways to improve your written communications at once

• Mr. Keith Elliott, Chairman, PMA Media Training

Saigon III

C3. Using research to generate more advertising

• Moderator: Mr. Mark Laudi, CEO, Hong Bao Media Pte. Ltd.
• Ms. Riva Elliott, Business Development Director, PMA Media Training

• Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd

Saigon I

C4. How technology platforms are changing magazine and newsletter publishing. And what you can do to cash in

• Mr. Andrew Duck, Executive Director, Quiqcorp Limited

Saigon II

C5. Creating a new publishing mindset and why size doesn't matter anymore

• Mr. Lloyd Luna, President and CEO, Lloyd Luna Communications

1730-1800

Break

1800-2000

Welcome Reception

Saigon I and II

Grand Welcome Reception

Location

Topic

Speakers

0900-1030

Plenary III

Saigon I and II

Debate: Ad Agencies are not there to serve Media. They do not add value in the Client-Media-Consumer triangle

• Moderator:  Mr. Steve Garton, Executive Director Media, Synovate Limited
• Dr. Frank Cintamani, President, Magazine Publishers Association of Singapore and CEO, Beaumont Publishing
• Mr. Sean de Cuirteis, Regional Director, MediaEdge:Cia
• Mr. Shahar Noor, Executive Chairman, Friends Advertising & Communications and Chairman, Malaysian International Advertisers Association
• Mr. Dinh Ba Thanh, Group Chairman/CEO, DatVietVAC Group Holdings

Plenary IV

Saigon I and II

Best practice Innovations and trends in harnessing digital & mobile channels

• Moderator: Ms. Magdalena Wenas, President, Public Relations Society of Indonesia
• Mr. Chris Schaumann, Head of Online Sales & Marketing - Southeast Asia & Pacific, Nokia
• Social Marketing Expert

1030-1100

Networking Break

1100-1230

Special Interest Sessions D

Saigon II

D1. How to really create digital engagement: Not merely extending your print title online

• Mr. John Fong, CEO, Serious Group

Synovate Room (Dalat II)

D2. Publishing to smart phones – ie iPhone, Android, Nokia and Blackberry

• Mr. Ian Morrison, Senior Vice President, i-Pop Networks Pte. Ltd

Saigon I

D3. How relevant is design in the current situation     
a) What's hot and what's not in the emerging visual world
b) Can design influence your magazine sales? (print and online worlds coming together)

• Moderator: Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd
• TBA
• Mr. Jesus Vicente, Creative Director, Creactive Media Services Inc.

Saigon III

D4. Content Trends in Publishing     
a) Bridging the Gap of Print and Online Content
b) How will E-Readers affect digital magazine & book publishing? How to leverage this channel?

• Moderator: Mr. Allein Moore, CEO/Publisher, BluePrint Media
• Mr. Kevin Phan, Solutions Consultant, Vietnam, Atex
• Ms. Margaret Seale, Managing Director, Random House Australia and New Zealand

Swiss Post Room (Dalat I)

D5. Presentation skills: Powerpoint is death! How not to bore your audience

• Mr. Darren Sim, Partner, Similton Group

1230-1400

LUNCH

1400-1530

Special Interest Sessions E

Saigon III

E1. How to start a publishing venture in these E-Media times

• Moderator: Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd
• Mr. Richard Wan, CEO, E-book System
• Mr. Andrew Batt, Managing Editor, Ensign Media Co. Limited

Saigon I

E2. New editorial realities
a) How to choose and improve your content management system (CMS)
b) Media and the mobile platform

• Moderator: Mr. Kapil Rampal, CEO, Creative Crest
• Mr. Andrew Duck, Executive Director, Quiqcorp Limited
• Mr. Prasanto Kumar Roy, President and Chief Editor - ICT group, CyberMedia

Synovate Room (Dalat II)

E3. How to transition your design from print to digital

• Mr. Allein Moore, CEO/Publisher, BluePrint Media Pte. Ltd.

Swiss Post Room (Dalat I)

E4. The ABC of Twitter, Facebook, YouTube and more: where is the commercial pay-off?

• Mr. Darren Sim, Partner, Similton Group

Saigon II

E5. Selling skills: the brand manager will understand you better than the media buyer

• Dr. Rodolfo de los Reyes, Managing Director, RAdelosReyes Management Consultancy

1530-1600

Networking Break

1600-1730

Meeting of Minds 
and
CEO Forum

TBD

Saigon III

MOM - TBD

CEO FORUM AND FRANCHISE MEETING POINT

“How to get the most out of franchising and understanding publishing in Vietnam”

• Moderator: Mr. Cyril Pereira, Principal, Telesis Consulting Ltd. and Co-Chair, APC
• Ms. Chau Ta, Head of Real Estate Practice Group, DFDL Mekong
• Mr. Nguyen Canh Binh, Chairman & CEO, Alpha Books Corp.
• Ms. Nicole Vooijs, Consultant, Voice Consultancy

1730-1900

Break

1900-2100

Gala Dinner & Awards

Saigon I and II

Gala Dinner and the Ceremonies of the 4th Annual Asian Publishing Awards