HOW to EXTRACT VALUE FROM APC
Publishers are very busy people and have little time or opportunity to meet face-to-face with the digital world. APC pulls the digital talent together for publishers to test their ideas, enlarge their understanding and ask the questions that bother them about the monetizing potential of digital engagement.
We urge publishers to exploit APC for the development of promising managers:
1) You have (or should have) digital/mobile projects next 12-18 months;
2) Which of your managers and teams are responsible for making your website do more than stay static & pretty? Website & Mobile is all about getting the audience to do something!
3) How will you connect with your print readers and potential audience
beyond print?
4) How sophisticated is the database of your audience?
* Do you know them individually?
* Do you progressively build a growing profile of your reader?
* Convert understanding of your readers into engagement value for brands?
* Can you enlarge your advertiser base?
* Go beyond white space to hold ratecard value without discounting?
* Can you charge for services beyond the monthly magazine?
5) Select which workshops/experts you should target. APC Workshops are
simultaneous across 6 tracks. You need a team to cover the relevant topics fully;
6) The team should write up the implementation plan for the publisher's approval;
7) APC can contact the relevant domain experts to comment on the implementation plan;
8) This due diligence will ensure a high rate of success for your digital/mobile initiatives;
9) Write up the case study & submit to the 2011 APC INNOVATION AWARDS;
10) APC will publish the case-studies for the benefit of all APC publishers and as teaching resources at media schools across Asia.
There is probably no other event on earth which assembles 30+ multimedia publishing experts face-to-face with publishers at this price.
It is necessary for our industry to learn to exploit and leverage print brands across cyberspace profitably.
Your company cannot afford not to be there!
It is not all work, We have very interesting personalities to energize your professional network.
You will enjoy the experience.
World Cup News
APC 2010 conference hotel, the Hotel Equatorial, is broadcasting all World cup games from 630pm to 1045pm everyday from June 11 to July 12, 2010 at the Chit Chat Restaurant!
FB and Twitter links: |
Report: Digital ads to surpass newspapers in U.S. by 2014 |
The newspaper ad segment in the U.S. by 2014 is poised to cede its second place sales spot to digital, a new report from PricewaterhouseCoopers has found. Online and mobile ads are projected to expand from $24.2 billion last year to $34.4 billion in 2014, while newspaper sales are estimated to fall from $24.82 billion to $22.3 million over the same period. Television remains in first. The Wall Street Journal/Digits blog (6/15)           |
